Thanks for signing up with Joinville and our platform for vertical ad campaigns - Mundo.


Please read on for the steps for creating your first online campaign.


1. The first screen after logging on you will see is the Dashboard.



2. Click on Campaigns in the left menu field.

3. Click on Campaign -> Overview.

4. Now click on Create Campaign and start filling out the campaign basics.

CAMPAIGN TAB
  • Campaign Title - we recommend to make it unique and use the advertiser or product name
  • Advertiser Name -or pick an existing if the name is there
  • Bid Amount - The higher you bid, the more likely that the ad creative will be shown for the desired user audience
  • Start date - End date (or Ongoing)
  • Frequency Capping - How many times do you want the ad to be shown per unique user? (Setting a low number per day means you limit chances of the ad showing and could fall behind pacing schedule)
  • Time Period - During which time interval do you want the frequency capping to apply? (Don't set it too tight as it will affect campaign delivery targets)
  • Budget Delivery Method 
    • Accelerated sets the spending to spend the daily budget asap 
    • Standard spends the budget evenly throughout the day
  • Daily $ Budget - Budget limit per day in case you want to limit your spending daily
  • Total $ Budget - Lifetime campaign budget
  • CPM Bid Amount - Bid price you are prepared to pay to reach 1 000 impressions
  • Ad Rotation Optimization - Default is "Optimize". The platform can optimize your creatives and show the ad with the best performing CTR more than others
    • "Optimize" = Ad serving is optimized based on click-through rate (CTR) for the campaign
    • "Rotate" = Ads are rotated evenly


    AD GROUP TAB

    In the Ad Group settings you create and target the desired audience inside Mundo.
    • Ad Group Title
    • Geolocation Targeting - Insert the geographic targeting (Country, City, Postal/Zip codes or US Designated Market Area ie. DMA's)
    • Target Audience - Select your vertical target audience(s)
    • Target Operating System - In case you want to run a mobile campaign, you can select the mobile OS you want to target or the desktop operative system

    ADDING CREATIVES


    If you previously added creatives you can select them here.

    If not, click on "New". 


    Go To Adding Creatives To An Ad Group.