You can create 3 types of tracking tags for your campaigns. The GIF above demonstrates step-by-step how to create these tracking tags.
Impression tags
Being able to view the amount of clicks and conversions in your campaign is of course a given. Adding an impression tag, however, also gives you the opportunity to track the impressions on your ads as well.
Tracking your ad impressions is a powerful metric when measuring the performance of your ads, as you can also use the data to optimize future campaigns.
Retargeting tags
Retargeting or remarketing, as many call it, is a valuable tool that enables you to retarget your ads to people who have visited your website.
This provides you with the opportunity to engage with your users as well as providing them with relevant ads as they browse the internet.
Conversion tags
Tracking conversions allows you to see how many users completes a valuable (defined by you) action such as a sign up, purchase, newsletter sign up, etc.