There are several methods to influence the performance of an active campaign.
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Bid
- Not winning enough impressions? Try increasing your CPM bid!
- Pacing
- Not getting as many impressions as you hoped for? Increase the daily campaign budget and/or total budget to ensure you're not missing out on potential impressions.
- Spending too much impressions early in the campaign? Decrease your daily budget to ensure an even delivery throughout the campaign.
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Frequency Capping
- Frequency capping controls the number of times a unique users sees an ad in specified period of time.
- Low CTR? Try setting a frequency cap to avoid Ad Fatigue amongst the users. A good number to start with is around 3-5 views / day!
- Loosing impressions due to frequency capping? Try increasing/removing the cap!