There are several methods to influence the performance of an active campaign.


  • Bid
    • Not winning enough impressions? Try increasing your CPM bid!


  • Pacing 
    • Not getting as many impressions as you hoped for? Increase the daily campaign budget  and/or total budget to ensure you're not missing out on potential impressions.
    • Spending too much impressions early in the campaign? Decrease your daily budget to ensure an even delivery throughout the campaign.


  • Frequency Capping
    • Frequency capping controls the number of times a unique users sees an ad in specified period of time.
    • Low CTR? Try setting a frequency cap to avoid Ad Fatigue amongst the users. A good number to start with is around 3-5 views / day!
    • Loosing impressions due to frequency capping? Try increasing/removing the cap!